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The purpose of this paper is to explore the perception of environmental, social and governance (ESG) criteria by mainstream investors in an emerging financial market, that of Tunisia, country at the origin of the Arab Spring.

A series of focus groups and semi-structured interviews were conducted with financial professionals.

Despite efforts by the Tunisian state to promote CSR and ESG criteria since the outbreak of the revolution of January 14th, 2011, the results show that these criteria are fairly well known by our interlocutors. As part of an investment allocation decision, the ESG criteria are considered as secondary to financial ones. The three criteria are classified as follows according to their usefulness in the investment choices of financial professionals: corporate governance, social and environmental.

In addition to the subjective nature of the data collected, this research is limited to the input of only financial professionals. It does not inform us about ESG indicators that may influence the investment decisions of financial professionals, and thus this issue deserves further reflection.

This exploratory study sheds light on a little-explored topic in Tunisia, country at the origin of the Arab Spring. It contributes to the existing literature in the areas of investor behavior toward ESG criteria and adds to the limited literature in the area of emerging countries.

In addition to financial reporting, more and more companies report environmental, social and governance (ESG) information in emerging countries. This practice is intended to fulfill the information needs of all the company’s stakeholders, and more specifically the investors. The purpose of this paper is twofold. First, to analyze whether investors include ESG information into their investment allocation decisions in Tunisian capital market. Second, to identify the information dimension having the more effect on their investment allocation decisions.

A field experiment was conducted in an emerging country (Tunisia) among 245 novices and experienced financial stakeholders to analyze how ESG information is taken into account in their investment allocation decisions.

The results of the factorial mixed analysis of variance show that ESG information influenced the investment allocation decisions in Tunisia. In addition, the results of the post-hoc test indicate that governance and social information had more influence than environmental information.

This paper is limited to the analysis of the influence of ESG information only on the decisions of financial stakeholders in Tunisia. In future research works, it will be relevant to study the decisions of other stakeholders and to carry out comparative studies between several countries.

The results can only strengthen and motivate companies to pay more attention to their ESG information disclosure practices. They are also likely to attract the attention of the accounting standard setters on the need to standardize these practices.

The original contribution of this paper lies not only in the analysis of three dimensions of extra-financial information: E, S and G through an experiment carried out in an emerging country, but also especially in the comparison of the influence of each dimension on investment allocation decisions.

Purpose – This study's purpose is twofold. First, we assess the extent of corporate social responsibility disclosure. Second, we investigate the determinants of the decision to disclose social responsibility information.

Methodology/approach – This research focuses on analyzing corporate social responsibility disclosure through the annual reports of 23 Tunisian listed firms over a four-year period from 2001 to 2004. A multivariate analysis of social responsibility disclosure is employed to test the factors influencing this type of disclosure.

Findings – The findings in this study suggest that corporate social responsibility disclosure did increase from 2001 to 2004 and disclosure was primarily literal and regarding products. Results also suggest that a firm's internationalization degree, their debt level, and the degree of their political visibility are the significant factors influencing the decision of corporate social responsibility disclosure.

Research limitations and implications – This study is subject to the usual limits of the content analysis method use. The small size of the sample, its composition, and its choice in a nonrandom way may make it suffer from selectivity bias.

Originality/value – This study contributes to the analysis of corporate social responsibility disclosure practices in an emerging country context by analyzing the nature of the trends in social responsibility disclosure practices and examining the impact of certain firm characteristics on such practices.